Coca-Cola European Partners empowers sales team and fosters data centric culture with Tableau

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Self-service analytics fosters data culture across departments

For Coca-Cola European Partners, serving over 300 million customers in 13 countries requires accurate reporting and analytics. In its journey to building a data centric culture, Coca-Cola replaced its outdated analytics and reporting tools with Tableau's modern analytics platform.

Since deploying Tableau, Coca-Cola's employees can now access powerful dashboards from anywhere at any time, empowering the field sales team and encouraging a new data driven culture throughout the organisation.

Get the case study to learn about the complete story behind Coca-Cola's analytical transformation.

Many of the things that we do today would not have been possible three years ago and that's easy to forget.

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