SIGMA Marketing Insights Makes Discoveries Faster (and Clients Happier) with Tableau


Tableau로 확실히 효율성이 높아졌습니다. 인사이트를 더욱 빠르게 전달할 수 있게 되었고, 전에는 몇 주에서 몇 달씩 걸리던 프로젝트를 이제는 훨씬 빨리 완료할 수 있습니다. 몇 주가 며칠로 줄어들었죠.

“Just laying Tableau over the top of these data sources—what took weeks now takes hours. We are completing data discovery probably 75 percent faster.”
-Andrew Lucyszyn, Director of Business Intelligence & Digital Analytics at SIGMA Marketing Insights.

SIGMA Marketing Insights, a platform and integrated marketing services company, wanted to speed its analytics turnaround time and meet customer requests for self-service business insight.

SIGMA Marketing Insights now uses Tableau Server to visualize data and communicate marketing insights to its customers through its online portal. Clients love that they can get results weeks faster. They also appreciate the ability to access the visualizations any time of day, from a variety of mobile devices.

And SIGMA Marketing Insights? In addition to enjoying speedier projects and happier clients, they now view Tableau as their new "sales wingman."

As Lucyszyn puts it, "As awesome as logistic regression is, being able to show a gorgeous Tableau dashboard is much more salable!"

For more about how SIGMA Marketing Insights uses Tableau, download the full case study.

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