Azul Linhas Aéreas’ goal is to stimulate air traffic and boost the Brazilian economy by an equation that is simple to understand but hard to copy: offering low prices and quality service. The quality of its services has already been attested by numerous awards, national and international. In 2015, the company was elected "Best low-cost airline in South America" for the fifth consecutive time by Skytrax World Airline Awards. In the same year, Azul was also the most punctual low-cost airline in the world according to OAG. Initially, Azul started with seven Tableau Desktop licenses in the Fuel Efficiency department. Today, the company uses Tableau to analyze over 200 million records from their SQL Server database. Four departments use Tableau, with plans to expand access across all pilots along with other company areas. For governance, administrators use Active Directory so the data stays secure. Daniel Galizi, Data Analytics, BI and DW, concludes, “Tableau enables us to decide, assemble and put everything into production very quickly.”
Tableau: What encouraged Azul to try Tableau? Daniel Galizi, Data Analyst and Fuel Efficiency Coordinator: This is how our story with Tableau began. We needed something fast which yielded immediate results. It was then that Tableau came to our help with its agility, immediate results, and usability. Tableau: What is the size of the data you work with today? Daniel: We started with Tableau from scratch, with Desktop licenses, a desktop computer, and Excel. Then we moved to SQL Server. This was very good because we had the time to identify our needs, understand them, scale them, and most importantly, create a culture of data in our department. And that was very important. Today, we work with around 200 million records and use SQL Server at the data center. But I always say that it is possible to start from scratch with almost no investment. Tableau: How did you begin to implement Tableau? Daniel: In the beginning, we were using Tableau because of our partner. From then on, we started using the tool to work on our own analyses. We had only three people in the team and I was responsible for the data and the visual parts of Tableau. Then, other related areas of our company began to see what we were doing and grew interested, so we expanded Tableau gradually to these other areas. Tableau: Approximately, how many departments are using Tableau today? Daniel: Today, Tableau is used by four departments: our executives, of course; maintenance, operational control and the board of pilots. But we have plans to expand its use to other areas, and make it available for all flight crew members in the company.