Online lottery provider, Win2Day monitors profitability with Tableau

After evaluating several business intelligence solutions including Qlik, MicroStrategy, and Cognos, Win2Day decided on Tableau. With Tableau, teams creates dashboards “at the speed of thought,” fulfilling their requirements for flexibility, self-service, and performance. Win2Day has seen significant improvements in data transparency—for product management and executives. Leadership now consults data on a regular basis, leading to more informed decision making.

Tableau: Tell us about Win2Day. Michael Angeli, Head of Customer Relationship Management: Win2Day is a subsidiary of Austrian Lottery and Casinos Austria. We are the online platform branch and our offerings mirror the range of offline products. That is lotteries, poker, bingo, sports betting, and the entire range of casino product categories. Tableau: How did your Tableau implementation start? Michael Angeli: We chose Tableau a year ago, buying five [Desktop] pro licenses and a Server license to cover everyone else. With this, we became a lot more flexible, as MicroStrategy’s internal processes are rather cumbersome. So now, with Tableau, we have the freedom of creating reports and dashboards ourselves with our analysts.

All of our ad-hoc reporting for product management can be done very quickly and interactively with Tableau.

Tableau: How does Win2Day use Tableau on a daily basis? Michael Angeli: We have various use cases for Tableau. Firstly, our Key Performance Indicators dashboard, the KPI system. But then Tableau is really helpful with all the ad-hoc reporting, revenue reporting, and incoming requests. All of these things we can get done very quickly and interactively with Tableau. Currently, we are working on integration with our SAP database. Tableau: What reaction have you received from users? Michael Angeli: We are very satisfied because it enables us to create dashboards and reports at the speed of thought – and have them be interactive. And it doesn’t just make things transparent for product management, but also for the executive level. It makes us more open and transparent as a whole.

We needed less time to create dashboards that delivered significantly more value.

Tableau: What benefits has the solution brought to your organization? Michael Angeli: Every Monday we used to create revenue reports with SAS. That was a manual effort of 2 to 3 hours. With the dashboards running virtually automatic, we got rid of that. With MicroStrategy, this dashboard cost us roughly €70,000. What we can already say is that [with Tableau] it takes a lot less time to create dashboards that are significantly more useful. So useful, in fact, that executive management is using them on a weekly, sometimes daily basis. Collaborating with executive management has become a lot easier. That is the biggest benefit of Tableau.

It has become a lot easier to collaborate with the executive management.

Tableau: What was your BI situation before Tableau? Michael Angeli: After we had conceptualized a KPI dashboard, we were looking for a tool to actually visualize the KPIs we wanted. We decided to implement this dashboard with Tableau, because it gives us the freedom to things ourselves in the analytical CRM. We evaluated other alternatives. Our shortlist was Qlik, MicroStrategy, Cognos and others. Our main reason to go with Tableau was the performance. But you have to say, Tableau is sexy, too, and it’s just fun to work with. We implemented a few things for our chair and the board, who really liked those things. This had the effect that now other business units were asked to follow in our footsteps. There is a desire to roll out Tableau throughout the entire organization. Tableau: In your opinion, what is a main strength of Tableau? Michael Angeli: I personally think Tableau Public is a great medium where you can find a lot of inspiration and adapt things to suit your own needs. That in itself is a unique selling point that other products are missing.