Benefits of Tableau Implementation
Streamlined Operations with an Established Data-Usage Culture
Adopting Tableau as the company’s BI platform yielded the following types of benefits.
SFA-registered cases totaling over three times budget
“When we first started working on the full restructuring of SFA, we aimed to have the total volume of SFA cases exceed 200% of the budget by March 2020,” said Hata. In reality, SFA-registered cases reached 315% of the budget, marking what Hata says was a fundamental transformation of a company culture that only allowed “99 to 101% of budget to be presented up front.” “As a result, we are able to make fine-tuned predictions regarding how many leads exist at a given point in time and how sales will shift on that basis.”
SFA usage spreading even outside of sales
Although SFA was initially used only by the Sales Department, it currently has many users even outside of the Sales Department, with license numbers tripling over a four-year period. SFA is steadily becoming established in its core role as the “management tool for the entire company.”
Reducing time spent in meetings
As of March 2020, Sales Department meetings had been reduced to two-thirds. In the Inside Sales Department, which Hata leads, zero performance meetings had been held as of the end of March 2021.
Cost reduction benefits
The streamlining of operations has also helped to reduce costs. In the first fiscal year of implementation alone, those cost reductions totaled four times investment, including SFA.。
Improvements to business performance
Performance has improved throughout the company since Tableau was first introduced. In the recently established Inside Sales Department, business results have reached 355% of previous-year levels. All of this is believed to be due to a virtuous cycle in which the reduction in unnecessary meetings has led to an increase in opportunities for business discussions with customers.
Providing Customers with the Company’s Accumulated Knowledge and Expertise
Hitachi Solutions’ current objective is to incorporate all business activities into dashboards by 2027 and enable all staff members to share and utilize them. The company is also aiming to eliminate all performance meetings and conduct company management using real-time data.。
In this way, Hitachi Solutions is in the process of achieving a type of company management that makes use of all data input by all company personnel. This is truly thanks to DX, and the findings derived from this experience are being passed along to Hitachi Solutions’ customers.
“Hitachi Solutions has been working for many years to provide the latest technologies alongside solutions that are flexible combinations of various products and services,” said Ryosuke Suzuki, Chief Engineer of the 2nd Cross-Market Services Group, Cross-Market Services HQ at Hitachi Solutions. Additionally, the company’s data usage business has existed for over 20 years, and in 2019 it formed a business alliance with Tableau.。
One specific DX-related solution offered by the company based on that expertise and that alliance is its “BI concierge service.” This service helps customers set up data-powered systems by helping them create roadmaps and organize issues along the way, then provides assistance with implementation and improvement of the system itself, as well as with data usage and the establishment of data usage practices at the customer’s company. This service enables customers to draw on others’ expertise and experience to take the shortest possible route to DX promotion that will have a positive impact on their company’s business management.
“The key to making DX succeed is how to best utilize the untapped goldmine of underutilized data,” said Suzuki. The Hitachi Group has over 30,000 Tableau users and has implemented Tableau for customers on over 100 sites, winning the company the Partner Award for both 2021 and 2022. “Drawing on these accomplishments and this expertise, we hope to continue helping our customers utilize Tableau and achieve DX in the future.”