BookerZzz is an online travel company offering consumers some of the best short stays available in Europe. Founded in 2002, it currently helps more than one million travelers a year find their perfect European getaway through three core brands; HotelSpecials, HotelWeek and BungalowSpecials. BookerZzz implemented Tableau in 2016. Within the course of a year, the company rolled out Tableau across all 150 employees. Today, the whole company analyzes and shares data—working off of a single source of truth. With interactive dashboards built in Tableau, employees make key decisions based on factors like hotel availability, marketing spend, and seasonal customer trends. Tableau helped break down internal data silos and saved as much as two hours each day for every member of the analyst team.
Internal data silos obscure the full picture
As a successful online travel company serving over one million customers a year, BookerZzz processes large quantities of valuable customer and supplier data every day. As the company grew, employees found it increasingly difficult to manage growing data volumes or share meaningful business insights. When Manuel de Francisco Vera joined the company in March 2016 as Head of Big Data & Analytics, the root of the company’s data problems started to emerge. Despite increased growth, BookerZzz remained heavily reliant on Excel spreadsheets as the sole means of storing and analyzing business data. As a result, the in-house analytics and management teams spent many hours each day manually mining the spreadsheets for useful insights—a slow and laborious process. Furthermore, Manuel discovered that large amounts of valuable customer data failed to reach the analytics team at all. With the company workforce split over three main offices in The Netherlands, Sweden, and Germany, several local teams maintained their own spreadsheets, impeding the company’s ability to see the complete business picture across Europe.