As one of the nation’s largest not-for-profit health plans, Kaiser Permanente is thriving with innovative analytics to progress patient care. With over 245,000 doctors, nurses, care providers, administrators and clerical positions dispersed across different regions and business units – sharing best practices, use cases, and examples is challenging.
You can thrive with visual analytics.
Many of your Kaiser peers are transforming the meaning of patient care and using visual analytics to do it. From the initial identification of abnormal breast cancer cells to diagnosis and reporting for meaningful use – data is being used to advance Kaiser’s mission to keep patients healthy. Presenting a new obstacle – how will Kaiser get data into the hands of every single employee and support the commitment to an ever-growing analytics health care system?
Prescribe yourself a seat and watch how your peers are enriching the patient experience at Kaiser.
Tableau takes the pain out of marketing analytics by allowing you to quickly and easily connect to all of your data and visualize it by dragging and dropping—no scripting required.
Watch these on-demand webinars to see what your peers are accomplishing with Tableau:
- Executive Dashboards: How to Measure Marketing’s Impact
- Using Attitudinal Insights for More Effective Marketing
- Small Team, Real Data: Winning with What You’ve Got
- Social Media Metrics: How to Measure and Optimize Your Marketing
- Infusing Analytics Into Your Modern Marketing Mix
- Leveraging Analytics for Better Search Marketing Performance
- Agile Website Analytics: Optimizing for Success
- Measuring Engagement: Three Metrics that Matter
Elissa Fink is Tableau Software’s Chief Marketing Officer. With 20+ years helping companies improve their marketing operations through applied data analysis, Elissa has held executive positions in marketing, business strategy, product management, and product development.
Susan Baier brings 25 years of experience in marketing, strategy and research -- agency side, client side, small business, big BIG business — you name it, Susan’s probably been there. Finally, after many years working for other people, she went rogue and started Audience Audit — a little research company with big ideas. Audience Audit develops custom attitudinal segmentation research for smart agencies and their clients. Nobody you know gets passionate about audience segmentation like Susan does. It’s a little weird.
With over 20 years of experience in market research and analytics, Trina has worked both agency-side and client-side. Her passion is integrating data from a wide variety of sources, to understand a client’s business and tell the story of what is working and not working, and how to make it work even better. Using this approach, she developed and led the Analytics teams at both Mullen and Crispin Porter + Bogusky.
Wade is responsible for all of Tableau Software’s marketing systems and data, including its CRM systems, web analytics, and customer database. He has introduced several new marketing technologies to Tableau, including automation and website optimization. With deep knowledge of databases and nearly 10 years in high tech marketing, Wade is able to comfortably travel the gap between executing marketing programs and leveraging information technology.
How to Measure Marketing's Impact
Analytics for Small Organizations
Social Media Metrics
Marketing Mix Analytics
Search Marketing Performance
Learn more about Tableau and Marketing Analytics
You can use Tableau for a multitude of different marketing analytics tasks—take a look below to learn more.