Puget Sound Business Journal: As 'big data' industry explodes, not everyone can be a 'data artist'


“The businesses that will be successful are the ones that base their software on how the brain actually works, how the brain really perceives visual things,”

This article was originally published in Puget Sound Business Journal. To read the full article click here.

Summary: Brand building agency Powerhouse Factories uses Tableau to produce data visualizations for its customers. In this article, principal data visualization and analytics architect Michael Cristiani discusses how Powerhouse is helping clients see and understand their data. With Tableau's fast and easy visualizations, Powerhouse can make its customer's data come to life in a way that's easily understood. "The businesses that will be successful are the ones that base their software on how the brain actually works, how the brain really perceives visual things,” Cristiani said.

Read the full article from Puget Sound Business Journal here.