Link Net realizes numerous benefits of self-service analytics
PT Link Net Tbk is one of the leading cable TV and fixed broadband internet providers in Indonesia. Through its First Media and Link Net brands, the company serves both residential and enterprise markets with a mission to transform lives by providing innovative and exceptional broadband and media services and solutions.
Underpinning Link Net’s mission is a growing data culture with employees across the company using Tableau for everything from network monitoring and analysis through to product strategy. It’s a shift in culture for the company where responsibility for data analysis and reporting previously fell to the IT team. Back then, the IT team had a long list of requests for reports which they prepared by scripting or coding. However, a business need to interact with the data provided, led Link Net to Tableau.
“It all started with our marketing team who wanted an interactive tool to present data at every meeting and to provide analysis to the board of management and related departments,” said Brian Bagus Putra, Head of MIS Analytic and Reporting of PT Link Net Tbk.
Today, marketing, engineering, sales, product, contact center, and technical support teams are all using Tableau to perform analysis and explore new ideas independently from IT. The result is immediate access to clear, accurate data to guide strategic decisions.
Shift to interactive and collaborative data analysis
Link Net initially considered three different solutions to simplify data analysis and reporting for non-IT users. The company also wanted to centralize analysis and reporting, so everyone could access the same data at once rather than circulating files by email. Tableau was selected for its ease of use and interactive features.
Tableau partner VISIDATA supported the implementation, including server setup and training. Leaders were onboarded first with IT preparing data and building dashboards before transitioning ownership to divisional and departmental MIS teams.
Tableau is now connected to several data sources, including SQL Server, Google BigQuery, PostgreSQL (JDBC), Google Sheets, and Excel. Tableau Creators in each division and department use Tableau Desktop and Tableau Server to analyze data and build dashboards. The dashboards are then published to a portal where they can be explored and viewed by leaders and other team members.
Now, each division and department can operate this independently, and it is easier to present data and can display the latest dashboards directly from the web portal rather than building presentation slides. Data can also be easily shared. For example, sales and marketing teams have created a joint dashboard that helps them collaboratively monitor and react to sales and product trends.