Whitepapers

• Business Dashboards
• Business Intelligence

Sales Performance Management

Executive Summary Managing sales performance metrics with data from Salesforce, Inc. is possible in Tableau Software, Inc.’s Tableau 8 Professional Edition. This paper will explain some of the...

Maximize Your Marketing Efforts with Google Analytics

If you've used Google Analytics before you know it gives you access to a lot of data. But you also know how overwhelming all that data can be. Read this whitepaper to learn how you can maximize your...

• Data Visualization

The Forrester Wave: Advanced Data Visualization (ADV) Platforms

In this paper, Forrester Research conducts a 29-criteria evaluation of Advanced Data Visualization (ADV) vendors. They discuss where Tableau ranks among the competition for interactive data...

• Data Discovery

Becoming a data-driven organization: 7 keys of data discovery

Data discovery is a powerful trend causing reverberations throughout the business intelligence industry. In traditional BI software, data was controlled and dished out by the arcane few with the...

• Industry Analysts
• Data Visualization
• Big Data

TDWI Best Practices Report: Customer Analytics in the Age of Social Media

Customers today are more than just customers. Using social media networking, they influence others and reveal their buying interests in products and services. Organizations know that to compete...

• Business Intelligence
• Business Dashboards

5 steps to better business intelligence

After a 30-year history of the BI industry, best practices are finally emerging. And for the most part, those best practices involve throwing out the first 25 years of the industry. Perhaps “throwing...

• Big Data

Exploiting Big Data: Strategies for Integrating with Hadoop to Deliver Business Insights

There’s a revolution afoot in the way organizations architect the flow of data to support reporting and analysis applications. The ringleader of the revolution is big data. This e-book written by...

• Big Data
• Business Dashboards

Vertica & Tableau Solution Overview

Organizations capable of monetizing ALL of their data in real-time — structured, semi-structured, and unstructured — have been rewarded with generous valuations and financial success. A common theme...

• Data Visualization
• Data Discovery

Tableau Metadata Model

When it comes to metadata, most business intelligence (BI) platforms go one of two ways: either model the entire enterprise as a first step, or model nothing. Many “next generation” business...

• Data Visualization

Saved by the Bell: 12 tips to take advantage of social media in 2012

Throughout 2011, social media continued to be a hot topic. Google entered the race with Google+, Facebook continues to evolve with new targeting opportunities and early this year Twitter introduced...