The Simple Data Strategy that Helped LinkedIn Boost Business-Services Revenue by 85%

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Read how LinkedIn is able to deliver a sales analytics platform improving conversions, net profits and return on investment (ROI). <p></p>

Since its launch, LinkedIn has become the world’s largest professional networking platform. As one of the Web’s modern-day giants, LinkedIn has access to extensive data on its users and prospects—but wanted to up the ante for business-to-business (B2B) sales by using data even more.

The result was a simple data strategy that helped LinkedIn boost business-services revenue by 85% year over year. And a key component of that strategy was a new, wildly simple sales analytics platform that LinkedIn built with Tableau.

Read this whitepaper to find out:

  • The 3 simple values that influenced LinkedIn’s data strategy from the start.
  • How data from multiple sources helps LinkedIn prioritize which leads to pursue.
  • The amount of savings that the company experienced by putting intuitive data in the hands of its salespeople.
  • What Event-Based Account Management (eBAM) is, and how it improved conversion rates and ROI in the LinkedIn’s B2B sector.

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If you’re a rep, now you can spend three hours creating your own deck, or you can spend one minute taking our story and customizing the look. If you estimate saving two hours each time, that’s saving 100,000 hours—which is 50 fulltime employees worth of time—since we released this.

Tableau 정보

Tableau Software를 통해 사람들은 데이터를 보고 이해할 수 있습니다. Tableau는 사용자가 정보를 신속하게 분석하고 시각화하고 공유할 수 있도록 도와드립니다. 4만6천 개 이상의 고객 계정에서 사무실 및 이동 중에 Tableau를 통해 빠른 결과를 받아보고 있습니다. 또한, 수만 명의 사람들이 Tableau Public을 이용해 블로그와 웹 사이트에서 데이터를 공유하고 있습니다.

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