The Simple Data Strategy that Helped LinkedIn Boost Business-Services Revenue by 85%

Get the Whitepaper

Free Whitepaper

Read how LinkedIn is able to deliver a sales analytics platform improving conversions, net profits and return on investment (ROI). <p></p>

Since its launch, LinkedIn has become the world’s largest professional networking platform. As one of the Web’s modern-day giants, LinkedIn has access to extensive data on its users and prospects—but wanted to up the ante for business-to-business (B2B) sales by using data even more.

The result was a simple data strategy that helped LinkedIn boost business-services revenue by 85% year over year. And a key component of that strategy was a new, wildly simple sales analytics platform that LinkedIn built with Tableau.

Read this whitepaper to find out:

  • The 3 simple values that influenced LinkedIn’s data strategy from the start.
  • How data from multiple sources helps LinkedIn prioritize which leads to pursue.
  • The amount of savings that the company experienced by putting intuitive data in the hands of its salespeople.
  • What Event-Based Account Management (eBAM) is, and how it improved conversion rates and ROI in the LinkedIn’s B2B sector.

Download the Whitepaper Now

If you’re a rep, now you can spend three hours creating your own deck, or you can spend one minute taking our story and customizing the look. If you estimate saving two hours each time, that’s saving 100,000 hours—which is 50 fulltime employees worth of time—since we released this.

Über Tableau

Tableau Software (NYSE: DATA) macht Daten sichtbar und verständlich. Mit Tableau kann jedermann vorhandene Informationen blitzschnell analysieren, visualisieren, und die Ergebnisse mit anderen teilen. Mehr als 46.000 Unternehmen weltweit nutzen Tableau im Büro und unterwegs für schnelle Analysen. Zehntausende Nutzer verwenden Tableau Public, um Daten in Blogs und auf Websites zur Verfügung zu stellen.

Besprochen in

Fast Company
Wallstreet Journal