The Simple Data Strategy that Helped LinkedIn Boost Business-Services Revenue by 85%

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Read how LinkedIn is able to deliver a sales analytics platform improving conversions, net profits and return on investment (ROI). <p></p>

Since its launch, LinkedIn has become the world’s largest professional networking platform. As one of the Web’s modern-day giants, LinkedIn has access to extensive data on its users and prospects—but wanted to up the ante for business-to-business (B2B) sales by using data even more.

The result was a simple data strategy that helped LinkedIn boost business-services revenue by 85% year over year. And a key component of that strategy was a new, wildly simple sales analytics platform that LinkedIn built with Tableau.

Read this whitepaper to find out:

  • The 3 simple values that influenced LinkedIn’s data strategy from the start.
  • How data from multiple sources helps LinkedIn prioritize which leads to pursue.
  • The amount of savings that the company experienced by putting intuitive data in the hands of its salespeople.
  • What Event-Based Account Management (eBAM) is, and how it improved conversion rates and ROI in the LinkedIn’s B2B sector.

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If you’re a rep, now you can spend three hours creating your own deck, or you can spend one minute taking our story and customizing the look. If you estimate saving two hours each time, that’s saving 100,000 hours—which is 50 fulltime employees worth of time—since we released this.

Tableau について

Tableau Software のミッションは、お客様がデータを見て理解できるように支援することです。Tableau を利用すれば、簡単に情報を分析してビジュアル化し、共有することができます。すでに世界で 46,000 社を超えるお客様が Tableau を導入し、オフィスや外出先で簡単にデータ分析を行っています。また、無料のデータビジュアル化ツールである Tableau Public を利用して、数万人のお客様がデータをインタラクティブな Viz (ビジュアライゼーション) としてブログや Web サイトで共有しています。


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