Tableau Positioned as Challenger on Gartner 2010 Magic Quadrant Report for Business Intelligence Platforms

By Elissa Fink 02 Feb, 2010

I'm thrilled to share the news that Tableau has been positioned as "Challenger" on the Gartner 2010 "Magic Quadrant* Report for Business Intelligence Platforms" by Rita L. Sallam, Bill Hostmann, James Richardson, Andreas Bitterer, January 29, 2010.

The Magic Quadrant is show above (the image was created by Gartner, not using Tableau's applications). We were struck by the interesting trends that Gartner observed and in particular one trend about the emergence of small innovative vendors.

Gartner wrote "In 2009, megavendors held almost two-thirds of business intelligence platform market share. But impatient business users increasingly turned to pure-play BI platforms, particularly those of small innovative vendors, to fill usability and time-to-value needs unmet by the larger vendors.”

Gartner's highly regarded Magic Quadrant for Business Intelligence is based on Gartner’s detailed customer surveys, interviews and analysis. Many organizations will only consider software vendors that appear on the Magic Quadrant.

* Magic Quadrant Disclaimer
The Magic Quadrant is copyrighted January 29, 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


Submitted by Ian W. on

Is it just me? Looking at the vendors named here, i'd put most of the "leaders" in the cash cow quadrant of a BCG chart, and the "challengers" in the rising stars.

We do have a visualisation internally of all the software brands we carry, where we map growth as year-on-year profit growth via us, and market share as the the number of unique customers that buy from us; bubble size is the profit itself. That's what we use to spot "next big things" across our 1000+ software vendor base. We don't resell Tableau (yet), but i'm sure it'd be right up there if we were able to. SPSS, Business Objects and SAS are on our diagram.

Ian W.

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