REA Group operates Australia's leading residential and commercial property websites, including realestate.com.au and realcommercial.com.au, along with other popular sites across the globe.
In video 1, Stacy Sterling, Marketing Analytics Manager, shares how Tableau allows employees to easily see and interpret their own data and better contextualize business goals. And with Tableau Server, REA can share real-time data on screens all over the business.
In video 2, Stacy explains how decentralizing data access results in empowered, more solution-oriented stakeholders in the marketing department. Executives can see all of the data in a central location for faster, better decision making. As more users engage with data, Stacy says that “analytics are now in the hands of people who understand the business context the best.”
Tableau: Can you describe one of your company goals?
Stacy Sterling, Marketing Analytics Manager: Within the company, our motto for the consumer experience on the website is to make our property process simple, efficient, and stress-free.
Tableau: What inspired your business intelligence (BI) solution?
Stacy: What I wanted to do was take that way of thinking about our consumers and implement it into the way that we use our own data internally. This way, we can make sure that everyone has access to the data in an easy way and an understandable way so that they can use it to make their own decisions.
Tableau: What type of data do you collect and analyze?
Stacy: We're really lucky at REA as a digital company that we have so much of our own data. So we're collecting a bunch of website data in terms of consumer behavior, but we also have so much property data and a lot of external sources as well.