Policy Essentials

  • You must have legitimate access to the Gartner content you are quoting (for example, as an entitled client, or via a reprint that is in the public domain) to receive approval.
  • Quotes and/or excerpts must be attributed to research content published on gartner.com or to a Gartner event presentation. "Custom analyst quotes" are not permitted.
  • Only quote from research that is less than 12 months old or that is labeled by Gartner "Gartner Foundational". Draft materials may not be quoted.
  • All excerpts must be included verbatim, in their entirety, and appear accurately with all relevant context. Paraphrasing is not allowed. Quotes must include the full sentence you wish to excerpt, or if in bullet form, the complete thought.
  • Gartner research may not be used to endorse a vendor, product or service, or to criticize a vendor's competitor.
  • Gartner content may be shown alongside our competitors' only when it is used for informational purposes – never for purely promotional ones. So, for example, a marketing campaign promoting analyst firms that have rated your product well will not be approved. But a simple listing of the source reports that rate your product well with links to these reports is OK. There is a fine line here, so if you would like us to review anything in early draft form, please send it our way.
  • No company-specific excerpts are permitted, except for Market Analysis and Statistics (see Section 3.3). For these two content types, comparisons between vendor organizations must include at least three vendors (that is, no one-to-one comparisons).
  • No more than 10% of a Gartner research document may be excerpted for use in any client document. In addition, no more than 30% of the client document may consist of Gartner research.
  • Always give proper attribution for excerpts to the original research source.
  • Gartner references may not appear in corporate boilerplates or signatures. “Gartner” may appear in the title/sub-title of a press release, newsletter, the subject line of an email distribution, except for the following formats: "Gartner Says" or "According to Gartner". Titles and subjects may not imply that Gartner is providing an endorsement; it must be clear what they are based on (e.g. research document type, Gartner event)
  • You may not use the "About Gartner" boilerplate.

3.4a Excerpting from this research

Any references to vendor designation or placement in these document MUST include the following disclaimer prominently within the materials in which the references appear:

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

3.4b Displaying graphics from this research

  • Customized magic quadrant graphics may not be used externally.
  • Graphics may not be used in advertisements, annual reports, brochures, books, magazines, white papers, financial documents, press releases, event signage or on website homepages.
  • Graphics from these documents may be used in specific approved contexts, for example, interior webpages and presentations, provided:
  1. You comply with the provisions of the Copyright and Quote Policy (in particular, Section 1).
  2. The graphic is displayed exactly as the original, with no edits or changes.
  3. You purchase reprint distribution rights: These graphics need the full context of the documents in which they are published to be understood completely. This is a stipulation for approval.
  4. The following disclaimers appear within the materials in which the graphic appears.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from [insert client name or reprint URL].

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner “Magic Quadrant for Business Intelligence and Analytics Programs” by Gartner, 2014. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Tableau Software. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner Magic Quadrant for Business Intelligence and Analytics Platforms” by Rita L. Sallam, Joao Tapadinhas, Josh Parenteau, Daniel Yuen and Bill Hostmann, 20 February 2014.



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