Why do so Many People Watch Red Bull Content?

By Andy Cotgreave December 9, 2013
Red Bull is a drinks company which is hugely successful at marketing itself as a lifestyle company. It's sponsorship of major sporting events, space-jumping endeavours, and music have built one of the most successful brands on the planet. Using data, what can we learn about the brand? Red Bull generates a lot of content. It shares this across its social media channels using http://win.gs, a branded short domain powered by Bitly. We used Datasift to capture every click on a Red Bull link throughout September 2013. Below is a video showing how we analysed the data:



We've also uploaded some dashboards based on this data for you to explore. Click on the thumbnails below to view interactive versions of the dashboards:



Find out more about Social Media analytics and Tableau

Comments

Submitted by janjan (not verified) on

beside of interesting brand name,easy to remember,red bull also has the great taste compared with other drink company.,and the good marketing plus with social media who,ve been supported,it would increase and will hv good progress in the future.

Submitted by janjan (not verified) on

also the data that has been made has supported by trusted of thousand peoples,its Tableau

Submitted by Rockfeller Erogo (not verified) on

Red Bull!! Uhhh YESSSS! For Christmas, everybody should call it, "FAVOURITE." http://bit.ly/1jtKNB9 and http://bit.ly/IxUCzQ

Submitted by janjan (not verified) on

i drink red bull myself and i share with friends

Submitted by Rockfeller Erogo (not verified) on

I would rather wish Red Bull goes down to the rural places. It would be easy to share. http://bit.ly/10H3Uud

Submitted by Rockfeller Erogo (not verified) on

Is Red Bull drank by saved people and Moslems as well? http://bit.ly/19mqDBf

Submitted by abindra kumar s... (not verified) on

redbull is power of energy drink

Submitted by abindra kumar s... (not verified) on

good health power engergy of the human boddy

Submitted by Young samuel wi... (not verified) on

Everybody should like this page.

Submitted by Rockfeller Erogo (not verified) on

I hope I can be associated with http://win.gs as http://rock.ej/987nmEV

Submitted by johnwarne13 (not verified) on

just because people always following popular brands first.

Submitted by janjan (not verified) on

again,red bull has a place and became a favorite drinks for so many people

Submitted by janjan (not verified) on

yes ,red bull can drink by save people also there,s no problem woth moeslim people to drink it
Cheer