The World Economic Forum (WEF) is the International Organization for Public-Private Cooperation. Founded in 1971 and headquartered in Switzerland, the Forum’s purpose is to empower global leaders to shape the future for the better. The Forum is probably best known for its Annual Meeting in Davos, which has become the world’s foremost summit for shaping global, regional, and industry agendas.
The Forum was challenged to simplify the way people access data and derive insights. According to Sébastien Daniel, Head of Investment and Analytics, the Forum’s growth meant that it was relying on more than 100 different dashboards, which made it difficult to see, understand, and interpret the insights residing in the data.
“As the data analytics team, our mission is to support internal teams and our external stakeholders with their decision-making,” Sébastien explains. “However, the proliferation of dashboards meant insights were hidden.”
Salesforce is a Strategic Technology Partner of the Forum, so when Sébastien’s team became aware of the Tableau acquisition, they were excited to use the platform. “I was already a passionate fan of Tableau. We then tested Tableau and quickly realized it would be a massive improvement on the way we do analytics.”
‘As part of a nine-month program to streamline analytics (conducted during the pandemic lockdown) the team reduced the 100+ dashboards to 25: a 75% reduction. This unified suite of visual dashboards is now used to monitor the key performance indicators (KPIs) against which the Forum manages its operations and measures its success. Data associated with everything from finance and planning to sales and partner relationships is analyzed using this one, shared view of data.
“This single source of the truth frees up time to create value from the data,” says Sébastien. “For example, Tableau gives us complete, near real-time insight into our 1,000 partner community, including their status, engagement, and the projects we’re working on with them.”
The analytics platform will also support the 2022 World Economic Forum in Davos, collecting insights across the event journey of participants from registration to post-event-feedback.
“This will help us to balance attendance across over- and under-subscribed sessions. The events team were impressed when we showed them this capability,” says Sébastien.