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UBM Asia Story: Putting Visualization at the Heart of Business

Need some insights on targeting the right audience, securing good response rates and tracking the success of your campaign this coming season?

In this 30 minute webinar, Dave Chan, Regional Director Business Intelligence of UBM Asia. Dave takes you through UBM's aggressive journey to integrate Tableau into their operation to support database marketing, sales pipeline and real-time physical activity tracking.

In this webinar, UBM Asia will show you how they:

  • Identify the best audiences' profile and behavior
  • Analyze and understand campaign effectiveness across regions
  • Explore and discover insights, trends and patterns for better campaign results

We look forward to hosting you at our webinar!

講者簡介

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Dave Chan

Regional Director, Business Intelligence UBM Asia

Dave Chan, CBIP, is a business analytics practitioner with over a decade of experience implementing big data projects for banking, media and healthcare organizations. Dave is the Regional Director of Business Intelligence at UBM Asia, a UBM plc company, a leading B2B live media company with regional headquarter in Hong Kong. Dave is a speaker in big data and predictive analytics conferences in Asia.

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