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Tableau on Tableau: Marketing Analytics

Note: This webinar was recorded in 2016. There is also an updated Marketing Analytics webinar available.

Marketers deal with data every day in every channel. Need to segment leads by job title for an email campaign? We’ve got data for that. Curious about how much revenue was attributed to your paid search investments last quarter? There’s more data. Want to prove which programs generate higher quality leads than others? Data. Wondering how many web visits that press release contributed? Go ask the data.

Because we know it really works, at Tableau we adhere to a strict data-driven marketing policy. No decision is made without consulting the relevant data first. In this webinar, we’ll share examples of real marketing dashboards we use internally to drive world class marketing programs.

Check out the rest of our Tableau on Tableau webinar series.

About the speaker

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Jen Bachand

Director, Strategic Marketing Projects, Tableau

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