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How We Do Analytics - Marketing

Do you want more traffic, leads, and likes? Well, understanding your marketing data using the right visual analytics can help accelerate your marketing ROI.

In this webinar, we're going to reveal how our entire marketing team use visual analytics to understand all of our marketing data. See how our we combine our CRM, social media, website, and marketing automation data, and then visually analyse that data within Tableau to find powerful new marketing insights.

Learn how visually analysing you marketing data using Tableau can help you in these five key areas.

  • Account-Based Marketing. Dig deeper into your account activity
  • Search Marketing. Blend Google Analytics and AdWords data
  • Social Media. Quickly connect to your social media data
  • Campaign Performance. Get a 360 view of performance
  • Primed Leads. Easily see which leads are 'hot'


Check out the rest of our How We Do Analytics series.

About the speaker

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Louis Archer

Senior Manager, Tableau Community

Louis is a veteran of the Tableau marketing team. In his current role he works with the brilliant Tableau Community to develop even more data rockstars across EMEA. He is also the host of Tableau's Iron Viz Europe competition and a Viz Wiz Champion.

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