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Executive Marketing Dashboards: The 360-Degree Diagnosis

Executives want information about their business in a way that is accurate, accessible, and easy to understand. Not only do executives need to comprehend and share their data analyses quickly, they also need to make critical and actionable decisions with confidence.

With respect to marketing channels and programs, executives want to know what is working, what is not, and are investments being appropriately allocated? As such, leaders must be able to communicate marketing’s immediate contribution to revenue, and make acute strategic moves and course adjustments.

During this webinar, Tableau’s Chief Marketing Officer, Elissa Fink will share how to tell an inspiring and complete story to executive management. You will learn how to present data to get buy-in, understand your return on investment risk and demonstrate the value you are providing.

Discussion topics include:

  • Which metrics should earn a spot on your marketing dashboard
  • Building interactive dashboards that address time-sensitive questions on-the-fly
  • Dashboard best practices straight from the CMO
  • How to leverage visual analysis for greater impact

Watch other Marketing Analytics on-demand webinars here.

关于演讲者

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Elissa Fink

首席营销官 - Tableau Software

Elissa Fink 是 Tableau Software 的首席营销官。Elissa 有着 20 多年运用数据分析帮助企业改善营销运作的经验,她在营销、业务战略、产品管理和产品开发部门都担任过高管职位。

在加入 Tableau 前,Elissa 在 IXI Corporation 担任主管营销的执行副总裁,该公司专业从事营销信息领域。她还在 Tele Atlas、TopTier Software 和 Claritas, Inc 担任过高管职位。此外,Elissa 还有过为华尔街日报销售广告的经历。Elissa 拥有圣克拉拉大学的学士学位,以及南加州大学营销和决策系统工商管理硕士学位。

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