How Measurement Drives Behavior

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Examine the people side of business performance and business intelligence.

In this whitepaper, Frank Buytendijk discusses how measurement drives behavior. Its role is critical to focus goals and objectives, but also to balance actions.

Multiple levers are available to ensure organizations are successful with their selection of key performance indicators, dashboards, business intelligence initiatives and “big data aspirations.” Each lever is introduced in this paper and available for more detailed exploration in a four-part series.

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