MEDIA ALERT: Informatica and Tableau Software Announce Strategic Collaboration to Address Growing Enterprise Data Integration Needs for Analytics

Informatica Corporation (Nasdaq: INFA), the world’s number one independent provider of data integration software, today announced a strategic collaboration with Tableau Software, (NYSE: DATA), a global leader in rapid-fire, easy-to-use business analytics software, to enable enterprise business users to accelerate decision-making based on fresh information and business events, as they happen.

Informatica is a sponsor of, and will have a booth (#208) at, the Tableau Customer Conference, scheduled for Sept. 8-12 at the Gaylord National Resort & Convention Center in Washington, D.C.

From 8:30-9:30 a.m. on Monday, Sept. 9, Informatica and Tableau will lead a session at the conference to discuss why traditional Business Intelligence (BI) approaches alone fall short and to highlight best practices for delivering faster, actionable business insights.

The world of business intelligence (BI) and analytics is at an inflection point. Today, business users are demanding faster and better insights with more self-service. Finding relevant and trusted information in the backdrop of exploding data volumes and variety is a big challenge. It is no longer acceptable to make critical business decisions based on information that is stale, or react to situations after-the-fact. Enterprises now want to be able to detect and respond to competitive threats, operational issues, customer needs, and changes in regulations faster and more proactively. This requires a paradigm shift in the way enterprises approach BI and analytics projects.

The strategic collaboration between Informatica and Tableau Software will enable enterprises to leverage the combined strengths of Tableau’s self-service-based business analytics, along with enterprise-scale data integration, big data analytics and real-time operational intelligence capabilities of the Informatica platform – powered by Informatica Vibe, the industry’s first and only embeddable virtual data machine (VDM), which captures, refines and curates data.

Ronen Schwartz, vice president and general manager of Emerging Products at Informatica, said, “We are excited that Tableau and Informatica are collaborating to help customers overcome the challenges of traditional BI by delivering real-time, current, trusted and actionable information to enterprise business users, quickly and with self-service, regardless of growing data volumes and variety, or whether the data is on-premise or in the cloud.”

Dan Jewett, vice president of product management at Tableau Software, said, “We are seeing a growing need for self-service and agile business analytics. Our strategic collaboration with Informatica will make it easier for enterprise business users to bring together data from disparate sources and ensure the data is scrubbed and accurate for reporting. This will help users detect and respond quickly to competitive threats, operational issues, customer demands and changes in regulations.”

As part of the strategic collaboration, Informatica is certifying PowerCenter Data Virtualization Edition and Informatica Data Services with Tableau.

About Informatica
Informatica Corporation (Nasdaq: INFA) is the world’s number one independent provider of data integration software. Organizations around the world rely on Informatica to realize their information potential and drive top business imperatives. Informatica Vibe, the industry’s first and only embeddable virtual data machine (VDM), powers the unique “Map Once. Deploy Anywhere.” capabilities of the Informatica Platform. Worldwide, over 5,000 enterprises depend on Informatica to fully leverage their information assets from devices to mobile to social to big data residing on-premise, in the Cloud and across social networks. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com. Connect with Informatica at http://www.facebook.com/InformaticaCorporation, http://www.linkedin.com/company/informatica and http://twitter.com/InformaticaCorp.

About Tableau Software
Tableau Software (NYSE: DATA) helps people see and understand data. Tableau helps anyone quickly analyze, visualize and share information. More than 13,500 customer accounts get rapid results with Tableau in the office and on-the-go. And tens of thousands of people use Tableau Public to share data in their blogs and websites. See how Tableau can help you by downloading the free trial at www.tableausoftware.com/trial.

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Note: Informatica, Informatica Vibe, Informatica PowerCenter Data Virtualization Edition and Informatica Data Services are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. Tableau and Tableau Software are trademarks of Tableau Software, Inc. All other company and product names may be trade names or trademarks of their respective owners.