Kenna Selects Tableau Software to Inspire and Enable Marketing Decisions


Publish Date: 2012/08/01

kenna, a marketing solutions agency dedicated to building profitable, sustainable connections between brands and their customers has selected Tableau Software as its business intelligence (BI) partner.

Ranked by Gartner and IDC as one of the world’s fastest growing BI companies, Tableau provides user-friendly software that brings data to life through high-impact visual presentations. kenna will add Tableau to the suite of 20+ integrated proprietary technologies that it provides to clients such as Nissan, Wrigley, BASF, CIBA, Sonos, Tervita, MBNA and Mercedes-Benz.

“We analyze millions of rows of data for clients, and one of the biggest challenges we face is finding a way to illustrate how the key insights we uncover will drive their business,” said kenna Chief Operating Officer, Paul Quigley. “Tableau lets us analyze a large amount of complex data quickly and easily, and present the results in a visually-compelling way that speaks to people. The result is clearer thinking and faster decision-making.”

Aggregating a large amount of data and using it to tell a business story is not an easy task. kenna receives millions of data points from clients every day. Before it can be visualized with Tableau, the data must go through rigorous preparation. It is standardized, cleaned and integrated into a data stream, then loaded into a database that can be used for different purposes (such as marketing applications, websites, mobile apps, sales tools etc.). The database is analyzed, creating knowledge and insights, which are made accessible to users through a data mart to which Tableau software is applied.

kenna chose Tableau based on its ability to handle Big Data, its ease of deployment and the robustness of its analytics. There will be no wait time for clients who integrate this platform into their suite of services and no training or set up fees. Over time, kenna plans to deploy Tableau to both desktop and mobile users, enabling field representatives to communicate real-time results.

“We are very excited to help kenna and its clients expedite and improve their data analysis and strategic-thinking,” said Elissa Fink, Chief Marketing Officer at Tableau Software. “We consistently find that our dashboards and reports inspire users to engage with their data and improve their time to insights.”

About kenna
kenna, a member of the MDC Partners group, is a marketing solutions agency that combines creativity, analytics and proprietary technology to create meaningful, profitable and sustainable connections with people. kenna’s innovative solutions help their clients accelerate the sales cycle, optimize customer value and become more efficient and productive. Current clients include Nissan, Wrigley, BASF, CIBA, Sonos, Tervita and MBNA.

About Tableau
Tableau Software helps people see and understand data. Ranked by Gartner and IDC in 2011 as the world’s fastest growing business intelligence company, Tableau helps anyone quickly analyze, visualize and share information. More than 9,000 companies get rapid results with Tableau in the office and on-the-go. And tens of thousands of people use Tableau Public to share data in their blogs and websites. See how Tableau can help you by downloading the free trial at www.tableau.com/trial. Register now for the 2012 Tableau Customer Conference at http://conference.tableau.com/2012/.

Tableau is a trademark of Tableau Software, Inc. All other company and product names may be trademarks of the respective companies with which they are associated.