白皮书

Web Analytics - A Day a Month

作者
Eric T. Peterson, Author of Web Analytics Demystified and Web Site Measurement Hacks
Elissa Fink, 首席营销官 - Tableau Software

Learn how you can improve your marketing analytics with this month-by-month strategic roadmap.

Start 2008 with a solid program for accelerating your web measurement and analysis efforts, including better understanding your visitors, optimizing your web site, and improving your marketing results.

In this free whitepaper, measurement and analysis guru Eric Peterson provides clear direction on a year’s worth of guidance covering:

  • Building dashboards, reports, and analysis that give you the facts for better decisions
  • Setting up a “Web Analytics 2.0” measurement environment
  • Sifting through mountains of website data to quickly find what matters most
  • Allocating staff and resources for maximum benefit
  • Reconciling different sources of data
  • Selecting vendors and improving vendor relationships

This whitepaper is a must-read for anyone responsible for data analysis and online optimization efforts, at any level in the organization and with any level of experience. Eric Peterson addresses many of the most common challenges companies face when working to leverage data from the online channel by providing an easy to use, month-by-month strategic roadmap for analytical and measurement success.


Based on content presented by Eric T. Peterson author of web Analytics Demystified and Web Site Measurement Hacks

继续阅读...

只需 15 秒便可填完。如果您已注册,请 登录

关于作者

Eric T. Peterson

Author of Web Analytics Demystified and Web Site Measurement Hacks
image

Elissa Fink

首席营销官 - Tableau Software

Elissa Fink 是 Tableau Software 的首席营销官。Elissa 有着 20 多年运用数据分析帮助企业改善营销运作的经验,她在营销、业务战略、产品管理和产品开发部门都担任过高管职位。

在加入 Tableau 前,Elissa 在 IXI Corporation 担任主管营销的执行副总裁,该公司专业从事营销信息领域。她还在 Tele Atlas、TopTier Software 和 Claritas, Inc 担任过高管职位。此外,Elissa 还有过为华尔街日报销售广告的经历。Elissa 拥有圣克拉拉大学的学士学位,以及南加州大学营销和决策系统工商管理硕士学位。