What is a Data Culture?
A Data Culture is the collective behaviors and beliefs of people who value, practice, and encourage the use of data to improve decision-making. As a result, data is woven into the operations, mindset, and identity of an organization. A Data Culture equips everyone in your organization with the insights they need to be truly data-driven, tackling your most complex business challenges.
Practice data-driven behaviors
Align data and analytics to business outcomes.
Value strategic data use
Prioritize data in decision-making and business processes.
Encourage sharing & community
Unite over a shared mission to lead with data.
Invest in Data Culture and technology to become a data-driven organization
Organizations are investing trillions to become more data-driven, but only 8% successfully scale analytics1 to get value from their data. Becoming a data-driven organization requires investments in both Data Culture and technology to shift how people make decisions.
Empowered with Data Culture and the right technology, people can ask questions, challenge ideas, and use data—not just intuition—to make decisions. And everyone unites over a shared mission to improve their organization and themselves with the power of data.
1: MCKINSEY ANALYTICS SURVEY, BREAKING AWAY: THE SECRETS TO SCALING ANALYTICS. MAY 2018. PETER BISSON, BRYCE HALL, BRIAN MCCARTHY, KHALED RIFAI.
How Data Culture fuels business value
Research from IDC2 shows that organizations realize the full value of their data when they have a Data Culture. Read the IDC whitepaper to learn how culture contributes to the success of data-leading organizations—those with strong Data Cultures. Explore the behaviors of data-leading executives and IDC recommendations to build a strong Data Culture. Of the data-leading organizations surveyed:
of CEOs want a data-driven organization
of CXOs prioritize becoming an intelligent enterprise
require data in decision-making
"Tableau was the catalyst to help employees have that ‘aha data moment.’ That flicker of data cognition turning into deeper understanding was what Nissan needed for success in a digital world."
Start building a Data Culture with these resources
Get the playbook to becoming a data-driven organization
The Data Culture Playbook is for leaders who want to build a resilient, data-driven organization. Learn how to build the foundational behaviors and mindsets of a Data Culture, starting with four key focus areas:
- Align leadership metrics to business priorities
- Build data sources to address critical decision points
- Grow value with specific use cases
- Promote widespread data discovery
Learn about the impact of data literacy
Data literacy—the ability to explore, understand, and communicate with data—builds a strong Data Culture and helps people and businesses thrive. By prioritizing and investing in data literacy, organizations reduce the analytics skills gap, experience greater collaboration, competitive advantages, and more. Discover how to start, find expert guidance, and access key resources.
Blog: Build a resilient future with these data-driven habits
Learn how to establish a resilient foundation and invest in the future by building a Data Culture.
Webinar: How to run, build, and expand your Data Culture
Learn how to create more value by maturing organization-wide data usage with the Data Culture Playbook.
Blog: How to nurture a healthy Data Culture in 3 steps
Every company is a data company, but modern enterprises cultivate Data Cultures. Read 3 ways to begin cultivating your Data Culture.
Tableau is your partner in Data Culture
World's leading analytics platform
Only Tableau combines a laser focus on how people see and understand data with the robust, scalable platform you need to run the world’s largest organizations.
Methodology to build a data-driven org
Get curated best practices and prescriptive guidance to build the capabilities you need to create a data-driven organization with Tableau Blueprint.
The Data Leadership Collaborative connects like-minded leaders as they create data-driven organizations. Learn, establish relationships, and build a network.
Learn more about building a Data Culture at TC22
Join us May 17–19, 2022 for the data event of the year, in person in Las Vegas or virtually from anywhere in the world. Learn from peers and product experts. Discover how data-driven decision making can take your business to entirely new heights. This year we'll have a dedicated track of Data Culture sessions led by customers and industry experts.