Online Advertising Analytics

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Optimizing your online advertising means digging into the data available to you to make informed decisions. Tableau helps analyze data from ad servers and platforms. You can look at all the data and determine which channels, media, banners, and keywords are performing and driving the most bottom line impact.

Do your search ads perform differently than your display ads?

What’s the conversion rate?

And, most importantly, what’s the cost?

Try Tableau for Free

Full-version trial. No credit card required.

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Visualization

Analyze your website-traffic data to increase conversion

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Customer Story

Marketing leaders make data-driven decisions with Tableau

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Tableau enabled me to track over a billion dollars in ad spending in 2012. If I didn't have Tableau, there's no way I could have done that.

Sarah Stone, Research Analyst

About Tableau

Tableau helps people transform data into actionable insights. Explore with limitless visual analytics. Build dashboards and perform ad hoc analyses in just a few clicks. Share your work with anyone and make an impact on your business. From global enterprises to early-stage startups and small businesses, people everywhere use Tableau to see and understand their data.