Display Advertising Analytics

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Optimizing your display advertising means digging into the data available to you to make informed decisions. Tableau helps analyze data from ad servers and platforms. You can look at all the data and determine which channels, media, banners, and keywords are performing and driving the most bottom line impact.

Do your search ads perform differently than your display ads?

What’s the conversion rate?

And, most importantly, what’s the cost?

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Full-version trial. No credit card required.

View Tech Specs


Operating Systems
  • Windows 7 or later
  • OSX 10.10 or later

Virtual Environments
  • VMWare | Citrix | Hyper-V | Parallels
  • Tableau’s products operate in virtualized environments when they are configured with the proper underlying operating system and hardware.

Internationalization
  • Our products are Unicode-enabled and compatible with data stored in any language. The interface and documentation are in English, French, German, Spanish, Brazilian Portuguese, Japanese, Korean, and Simplified Chinese.

Tableau enabled me to track over a billion dollars in ad spending in 2012. If I didn't have Tableau, there's no way I could have done that.

About Tableau

Tableau helps people transform data into actionable insights. Explore with limitless visual analytics. Build dashboards and perform ad hoc analyses in just a few clicks. Share your work with anyone and make an impact on your business. From global enterprises to early-stage startups and small businesses, people everywhere use Tableau to see and understand their data.



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