The drive to a self-service solution
One of the benefits of Tableau's embedded solution was how quickly Tivian were able to deploy it. “The first iteration was done relatively quickly with a Tableau implementation partner and Tivian’s development team so that the first customers were able to use embedded Tableau dashboards within a quarter”, highlights David.
Implementing Tableau Server has allowed customers who are already aware of Tableau to get up to speed with Tivian’s DiscoverXI solution much quicker and become self-sufficient – which naturally helps Tivian retain their customers. “Thanks to our level of in-house experience and Tableau knowledge, we are often able to translate complex customer requirements into a bespoke and useful solution – this puts us in high regard as we are not fixed to prescribing a single method or output. Our flexibility keeps us sticky,” explains David.
Purchasing an embedded solution meant that Tivian were able to deploy immediately, versus building an in-house solution. “There is no point reinventing the wheel when you can add best in class facilities that are also recognised across the industry,” David says. “This enables certain customers to become more independent with their data reporting on our platform as they are using solutions they may already be familiar with.”
Tivian are optimistic about what the future holds with Tableau – “we are hoping to create more sophisticated use cases beyond descriptive statistics, using forecast models and new AI / ML services being added recently”, says David. New self-service options like metrics, data explanation and ask data are being explored and could be a great addition for companies who want to benefit from Tivian experience management solutions and want to allow their in-house Tableau users to utilise Tivian’s integrated solution in self-service.
And in terms of advice he’d provide to other data-minded businesses; “See how you can provide a seamless data and user experience for your users,” says David, “ This will increase the acceptance of a data driven culture.”