Swisscom — the leading telecommunications company in Switzerland—has its head office in Ittigen, near the capital city of Bern. The company's range includes mobile communications, landline, Internet and digital TV.
With more than 21,000 employees, Swisscom generates annual revenue of approximately CHF 11,500 million.
The company was looking for a way to quickly search its huge data records and to find explorative answers to hypotheses. Tableau offered the best solution. In addition to Tableau, various other tools are used for analysis and data mining. The results from can be dynamically displayed with Tableau—enabling self-service BI.
Tableau: Please provide us with your personal details and information about your company.
David Wyder, Senior Business Intelligence Consultant: My name is David Wyder. I work for Swisscom as a Senior Business Intelligence Consultant.
Tableau: Who uses Tableau at your company?
David: We are a department at Swisscom called Marketing Analytics. We’re 15 analysts using Tableau Desktop, so we work with it creatively and make visualizations for our marketing customers.
Tableau: What is the Tableau solution used for in your company?
David: At Swisscom, we use Tableau for marketing support. Above all, we use Tableau to visualize. We apply Tableau to our Teradata database, to create various visualizations in order to test hypotheses and find potential groups in an explorative way.
Tableau: What data sources do you use?
David: For instance, we aggregate customer data so that we have 500 different variables available per customer. We use external data where necessary, like data from the Federal Statistics Office or geographic data that we can then prepare visually in Tableau.