Tableau: How are your clients using Tableau?
Mr. Jia: For example, when we're trying to look at traders' patterns, information, we were able to identify certain days of trades that were complete outliers from the normal. And from those, we were able to trace them back to the traders' communications on their Blackberrys and text messages, and we will be able to identify potential manipulation, fraudulent activities on those days.
It gives a very useful insight into what's going on, and that's leveraging both the unstructured and structured data. It's something that they've never seen before.
Tableau: Do you have any other examples of cases where you’ve used Tableau?
Mr. Jia: I remember one case, we were trying to look for potential fraudulent insurance agents. And what we found was there were like five dots that were outliers.
And after doing some investigation on those outlier dots, there's a story behind every dot. Quite a few of those agents are now no longer with the company, and indeed they did commit fraudulent acts.
And from there, you know, the clients were very, very pleased, and they were able to save millions of dollars. And most importantly, not just the dollar value, it's the reputational risk that they were able to prevent.