Build a Data Culture
What it is and why it matters
What is Data Culture?
Data Culture is a hot topic. You may have heard the term associated with conversations around digital transformation and data literacy. But what is Data Culture really—and why does it matter? A Data Culture is a shared mission to enable your entire workforce with data. Backed by leadership and a supportive internal community, a Data Culture is made up of critical thinkers who promote data-driven decision making at every level of the organization. This culture is supported by flexible technology with a governance model that supports self-service analytics at scale.
Data-leading organizations are 3x better than their peers at finding and connecting with data.
89% of respondents from data-leading organizations were very/extremely satisfied with investments in data capabilities compared to the data-aware group.
81% of respondents from data-leading organizations feel confident about getting data and analytics help when they need it.
"It isn’t just our analysts who are data champions. We have a concept called ‘positive deviance’, which celebrates people using data in a positive way. Those people will then be actively pushing their peers, asking them to do the same."
Organizations with successful Data Cultures share five common elements
"As data leaders, our role is to help shift and transform—to not let up on the gas pedal when it comes to building a data culture. I think it’s our job as data practitioners to influence corporate culture to be more data-driven."
Build a Data Culture with Tableau
As a trusted advisor, Tableau helps the world’s largest enterprise customers establish a Data Culture by enabling leaders to build trust, cultivate talent, and drive commitment around their data during this unprecedented time.
Get the step-by-step guide to Data Culture
Explore The Data Culture Playbook, your guide to lay a foundation for a thriving Data Culture. Each chapter contains specific recommendations on how to build, run, and scale data-driven programs.
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