In our increasingly digital world, customers and stakeholders expect banks to deliver omnichannel experiences that are seamless, personalized, and delightful. Whether customers visit branch locations or engage through mobile apps, it is essential that you’re able to understand and anticipate their needs.
Agility is key to this kind of responsiveness. When you’re able to harness data to segment customers in new and exciting ways, target the right markets, and offer relevant products at the right time in a customer’s journey, you’re able to drive new opportunities, generate new revenue streams, and increase the value of every customer.
So how are innovative banks seizing the potential of data to gain new customer insights? How should your organization be thinking about data as part of the customer journey?
In this webinar, Tableau and Slalom will:
- share customer insight trends in the banking industry
- discuss how to best visualize insights
- demonstrate the power of actionable insight in Tableau
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