Like so many other important tasks, measuring website success is an art and a science unique to each organization. As with design, there are few hard and fast rules when it comes to the “right” way to measure improvements. But there are some general principles, five in fact, that can help keep you on the right track.

Learn the 5 key principles for measuring website success:

  1. Little things matter.
  2. Focus on what people do, not what they say.
  3. Follow the money.
  4. Focus on trends, not snapshots.
  5. Be persistent.

Attend this webinar to learn about the five key principles for measuring website success, what metrics are most important and what metrics simply don't matter as much.

In partnership with:
AMA webinar: 5 Key Principles for Improving Your Website

Sobre os palestrantes

Lance Loveday

CEO, Closed Loop Marketing

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