Powerhouse Factories, a culture-led, data-fed, brand-building agency, has implemented Tableau Software to power its client analytics portal, allowing the company to deliver business intelligence to its clients. Tableau helps Powerhouse to synthesize, analyze and visualize data it collects to create more actionable insights and business implications.
Powerhouse combines what it knows about culture and people’s passions with consumer and business data to create brand strategies and experiences to authentically engage customers. It uses Tableau to help make correlations between marketing, merchandising and operational data to improve the consumer experience at every touch point – on the shelf, on the Web, on the move.
“Tableau breaks down the barriers between all of the marketing and point of sale data sources and delivers business intelligence that hasn’t been possible before,” said Michael Cristiani, Visual Analytics Architect at Powerhouse Factories. “Its flexibility in working with various data sources and ability to publish to our Tableau Server based client portal allows us to deliver meaningful insights right to our clients’ desktop, in real time.”
Tableau’s multi-tenant capabilities mean that Powerhouse can host multiple clients securely at the same time. Tableau’s ability to blend data from a number of sources, such as POS, digital, prospecting, customer satisfaction and other types of data makes it easy for Powerhouse to help companies bring this data out of silos and see correlations to guide them to more valuable investments.
“Powerhouse’s ability to easily analyze and share marketing, operations and merchandising data with clients sets it apart from other branding agencies,” said Elissa Fink, Chief Marketing Officer at Tableau Software. “When a client can rapidly see and understand insights with just a few clicks in a browser, that client is going to move faster and make better branding investments. It takes brand-building to another level.”
Tableau Software helps people see and understand data. Ranked by Gartner and IDC in 2011 as the world’s fastest growing business intelligence company, Tableau helps anyone quickly and easily analyze, visualize and share information. More than 9,000 companies get rapid results with Tableau in the office and on-the-go. And tens of thousands of people use Tableau Public to share data in their blogs and websites. See how Tableau can help you by downloading the free trial at www.tableau.com/trial. Register now for the 2012 Tableau Customer Conference at http://conference.tableau.com/2012/.
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About Powerhouse Factories
Powerhouse Factories is a culture-led, data-fed, brand-building agency that helps brands like Marzetti, Procter & Gamble, LensCrafters and WhiteWave Foods become more relevant, spark conversation, build relationships and inspire action. The agency’s capabilities include consumer understanding, brand and design strategy, word of mouth marketing, consumer experiences, data visualization, predictive modeling and visual analytics. For more information, visit Powerhouse’s website at www.powerhousefactories.com or follow on Twitter at @phfagency.