You mentioned the critical impact that data and technology have on operations. Can you tell us about when the company decided to move to Tableau?
A few years ago, leadership asked my department to determine the profitability of our first class product. This sounds simple in theory, and you might be asking yourself why we didn’t know this already. In reality, we needed to determine how much fuel a certain “part” of the aircraft uses. 70% of our customers connect between different travel classes and galley space is shared across travel classes, so in practice, this is quite a complex question to answer.
Tableau was recommended to us and we bought the first Tableau Desktop License. With Tableau, we were not only able to solve this question, but we also created a beautiful dashboard that caught the attention of our leadership. Tableau enabled us to answer questions at the right moment, which pushed our organization to have an even more data-driven dialog.
Soon after, we connected to sales data, loyalty data, cost information, aircraft layouts (m² data), and more to come up with a model that can determine profitability for any given business segment. Tableau was the clear winner with the ability to combine different sources easily and create powerful, yet beautiful analysis.
As we are very cautious about data security and data protection, we do almost everything on-premise, and Tableau has the flexibility to supports that decision very well. Today, Lufthansa Group runs a Tableau Core Server solution, to be able to empower our entire workforce with the platform.