Establishing data literacy
For DFI Retail Group, there were three key components in building a strong DATA CULTURE. The first was support from management which included investment in the right technology as well as investment in time for employees to build and learn new skills. The second was an open-minded approach from business users who readily embraced opportunities to apply data insights to their daily activities. Finally, there was a team of “bridge builders” who helped to drive training and other enablement activities within DFI Retail Group.
Enablement activities included fortnightly Fast Start Workshops to bring new users onto Tableau. DFI Retail Group then held more frequent Advanced Workshops to enable power users.
To further support adoption, DFI Retail Group established templates for routine reporting and analysis. They also participated in a Tableau Data Doctor session where they had the opportunity to seek help with specific problems. This led to enhancements like faster load time for dashboards, helping DFI Retail Group optimize its use of Tableau.
DFI Retail Group was supported in its adoption journey by Tableau’s Customer Success team. The team helped to orchestrate enablement activities based on the Tableau Blueprint which offers a step-by-step guide to becoming a data-driven organization. Tableau is now firmly embedded into the business, with adoption growing from 56 users to more than 400 in just over six months.
Automating and visualizing insights
DFI Retail Group now has automated dashboards to analyze trading activities across markets, including sales and profit. The dashboards have reduced time spent on routine reporting and equipped employees to focus on more value added work, including business strategy and interactions with stakeholders.
Employees can also drill down into the data in just a few clicks and get a comprehensive view of how each store, department, category, and even product is performing.
“Everyone in the team can now access the same insights, from anywhere, at any time. It helps team members to better prepare for their meetings with stakeholders and also allows management to pinpoint issues or opportunities and react quickly with a consistent set of numbers,” said Eu Kwang Chin.
DFI Retail Group credits the visualization capabilities of Tableau for helping it quickly tackle business problems. For example, when analyzing decreases in sales performance for a particular store, business metrics can be presented in a way to easily show which categories or brands have contributed to the change. Outliers or anomalies in the data can also be highlighted.