Whitepapers

• Social Media Analytics

3 Ways to Measure Social Media Like a Genius

Tired of looking at the same old social media metrics from Facebook and Twitter? Ready to wow your customers, prospects and bosses with a brand new way of visualizing, exploring, and measuring social...

• Working with Data

Go Beyond Excel to Analyze Your Data

Excel has its uses. But it's not always the best fit for the analytics job. Whether the data is out of date, or multiple versions of the same file are circulating among employees, limitations often...

Tableau Server Scalability Explained

Tableau Server is a solution for enterprises, and this means one of the most crucial features is the potential for massive scalability. To serve as an example, we deployed one of the largest...

• Big Data
• Working with Data

Tableau Online Security in the Cloud

Tableau Online brings Tableau to the cloud. Cloud-based software remove the cost and time involved in maintaining a server infrastructure, but they also come with questions: How can I be...

• Business Intelligence

Cloud Based Analytics - Secure, Agile, and Accessible BI

What is a cloud based analytics solution? Cloud based analytics can be defined as hosting business intelligence analytics within a cloud computing source network. Analytics platforms are hosted...

• Business Intelligence
• Mobile

This Changes Everything: Mobile Analytics and the Future of Business

Mobile analytics is at the core of a shifting business intelligence industry. With data-rich, interactive dashboards that can be accessed and explored on any device, a competitive advantage is...

• Business Dashboards

6 Tips for Better Sales Performance Dashboards

Having an accurate visualization of your sales data means more powerful pipeline insights. It means people will listen to you, and you can skip bureaucracy to drive the bottom line forward and meet...

• Working with Data

5 Tips to Get More from Google Analytics

Google Analytics provides many great features for your website visitor, source, and conversion tracking. And there’s even more you can do when you take full advantage of all your data Google...

• Data Visualization
• Working with Data

The Economist: Fostering a data-driven culture

Fostering a data-driven culture is an Economist Intelligence Unit report. It explores the challenges in nurturing a data-driven culture, and what companies can do to meet them.

• Business Dashboards

Designing Efficient Workbooks

At Tableau, we provide a visual analytics experience that is fast, easy, and beautiful for any user at any level of experience. Tableau is at its best when part of an iterative cycle of exploration...