How to visually analyse your social media data

Become a data-driven marketer

There's no doubt social media is a key marketing tool, but in-between all of the buzz, it's important for marketers to analyse their social media data to discover new insights. The goal of your social media campaign may be to increase brand awareness or to drive net new leads but do you have the data to show this and what other insights does the data show? Analysing your social media data correctly is critical to running successful campaigns and this webinar will show you how.

In this webinar Joanna Grimmond (@joannagrimmond), Senior UK Marketing Manager at Tableau, and product expert Geraldine Zanolli (@illonage) will show how you can start analysing your own social media data in Tableau, fast and easy. We'll take your through the whole process of extracting your data, uploading it into Tableau, and then building visualisations and dashboards that help you discover powerful insights. Our demo will show you just how easy it easy to become a data-driven marketer.

You can expect to to learn about:

  • The key social media metrics and how you can quickly analyse those metrics in Tableau
  • How to extract your social media data and upload it to Tableau in seconds
  • How to connect to your Facebook data through the Web Data Connector
  • The critical visualisations and dashboards for analysing your campaigns.

About the speakers


Joanna Grimmond

Senior UK Marketing Manager, Tableau

As head of UK marketing at Tableau, Joanna truly understands the power of data. She is responsible for leading a number of marketing campaigns, both in the digital world and in the field environment, with every decision made backed by data analysed in Tableau.


Geraldine Zanolli


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