Whitepaper

Business-driven BI: Using New Technologies to Foster Self-Service Access to Insights

Author
Wayne Eckerson, Director of Research, Business Applications and Architecture Group at TechTarget

While self-service business intelligence (BI) continues to be the “holy grail” for BI professionals, only 64% of BI professionals rate their self-service initiative successes “average” or lower. One reason is that implementing self-service BI is a complex process. Plus there are various types of users, available tools, and functions that all need to be considered.

In order to succeed, BI managers need a deep understanding of their business users as well as their BI tool capabilities. They also need to map requirements to tools and continually monitor their ever-evolving users and tools.

Wayne Eckerson, TechTarget’s Director of Research in Business Applications and Architecture Media Group, explores the challenges of implementing self-service BI tools and examines the different types of users and tools that will meet their needs.

Read this research report today to discover strategies and tips for self-service BI that includes:

  • 10 key best practices for mapping out the right self-service BI initiative
  • Causal and power users: Everything you need to know
  • Envisioned self-service BI vs. it’s realities and challenges
  • And much more.

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About The Author

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Wayne Eckerson

Director of Research, Business Applications and Architecture Group at TechTarget

Wayne Eckerson has been a thought leader and consultant in the business intelligence (BI) field since 1995. He has conducted numerous in-depth research studies and is a noted speaker and blogger. He is the author of the best-selling book Performance Dashboards: Measuring, Monitoring, and Managing Your Business. He is a noted keynote speaker and blogger and he consults and conducts workshops on business analytics, performance dashboards and BI, among other topics. For many years, Eckerson served as director of education and research at The Data Warehousing Institute, where he oversaw the company’s content and training programs and chaired its BI Executive Summit. Eckerson is currently director of research at TechTarget, where he writes a popular weekly blog called Wayne’s World, which focuses on industry trends and examines best practices in the application of BI.