Analytics anyone can use.
Analytics for organizations.
Cloud analytics for organizations
Insight on your tablet or phone.
Publish interactive data on websites.
Read Tableau Desktop files for free.
Explore our pricing options.
Explore data on an iPad, free.
Explore customer stories, examples, and resources by industry.
Explore customer stories, examples, and resources by capability and department.
Explore customer stories, examples, and resources by data source and technology.
See what's possible with Tableau.
Learn Tableau with these bite-sized videos.
Interactive, self-paced learning at scale.
Multi-day courses offered around the world.
One-hour sessions led by a Tableau pro.
Technology, trends, and tips.
Learn from experts.
Live, online product walkthroughs.
Share knowledge and ideas with other Tableau users.
Visit the Forums
Find a partner to help you make the most of Tableau.
Find a Partner
Stay up-to-date with the latest virtual and in-person events.
Resources for Desktop authors.
Resources for Server administrators.
Resources for Tableau in the cloud.
Jump-start your deployment or dashboard.
Manage your Tableau accounts, product keys, and support cases.
Explore technical articles.
This matters to us.
Our top brass.
Extra, extra! Read all about it.
Let's build a better world with data.
News, events, and investor releases.
Join our team.
A Practical Guide for Software Companies Considering Whether to Build or Buy Embedded Data Visualization and Business Intelligence
Your application helps customers solve problems. You’re proud of its role in your customers’ operations, problem-solving, or strategic decisions. Now you're interested in adding more value to your customers by embedding new visual analytics, dashboards and reports. But first you must decide whether to buy or build. Independent software vendors face this choice all the time, of course, and there are traditional criteria.
However, there’s nothing traditional about embedding visual analytics and business intelligence. This is a fast evolving discipline with high stakes. Done well, visual analytics help your customers start productive conversations based on the software you supply. Done poorly, visual displays reflect badly on your company and suggest an inability to keep up.
Though there’s no simple answer to “buy or build,” there are criteria — seven, in fact, that can guide you to make a well informed decision. This paper helps you identify and evaluate each one.
Get Free Trial