On-Demand Webinar

Using Analytics to be Predictive and Proactive

Organizations today need to get ahead of events so they can adjust decisions about resources, personnel, up-sell and cross-sell offers, fraud and abuse detection, and more in dynamic fashion. Predictive analytics can play a key role in bringing predictive insights to executives and managers. With these insights coupled with continuous, real-time data views from business and operational intelligence systems, organizations can be “proactive”—that is, they can do more than just react after the fact to events and market changes, and instead shape their own destiny.

This TDWI webinar focuses on how organizations can use analytics technologies and best practices to be predictive and proactive. It will discuss why organizations need to get beyond a reactive state and the limits of historical data reports so they can be agile and well prepared when events call for it. The webinar will discuss case studies of how leading organizations are developing an “analytics culture” to expand the role of predictive analytics in decision making to develop a sustained competitive advantage.

In this webinar, you will learn:

  • Why it is important to be predictive and proactive in marketing, fraud and abuse detection, customer service, and other business scenarios
  • How predictive analytics and operational intelligence technologies such as complex event processing (CEP) can improve how organizations deal with new events
  • Case examples of technology implementations for predictive analytics, CEP, business activity monitoring, dashboards, real-time BI, and more

About the speaker

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David Stodder

Director of Research for Business Intelligence, TDWI

David Stodder is Director of TDWI Research for Business Intelligence. As an analyst, writer, and researcher, he has provided thought leadership on key topics in BI, analytics, IT, and information management for over two decades. Previously, he headed up his own independent firm and served as vice president and research director with Ventana Research. He was the founding chief editor of Intelligent Enterprise, a major publication and media site dedicated to the BI and data warehousing community, and served as editorial director there for nine years. With TDWI Research, Stodder focuses on providing research-based insight and best practices for organizations implementing BI, analytics, performance management, and related technologies and methods.