Marketers understand that when providing insightful analytics to clients, or reporting to executives and other business units, it’s important to know how to unlock the value in data.
Across sales, email campaigns, social media, and online sites firms deal with hundreds, if not thousands, of interactions each day - so how can marketers aid colleagues and serve customers better with data-rich insights that don’t require hours of effort or specialist knowledge?
In this webinar, we'll ask how data can help design campaigns that grow revenue and empower staff across the business to deliver consistent messages and service at every customer touchpoint.
In this webinar you'll see:
- How analytics can demystify marketing and share insights hidden in data.
- The type of data you should gather and how to make it actionable.
- How data transparency can empower collaboration with sales and other stakeholders.
You can download the slides here.