Teaching Marketing Analytics with Tableau

Marketers deal with data every day in every channel. Need to segment leads by job title for an email campaign? We’ve got data for that. Curious about how much revenue was attributed to your paid search investments last quarter? There’s more data. Wondering how many web visits that press release contributed? Go ask the data. Prepare your students to enter the workforce by teaching them how to turn marketing data into actionable insights with Tableau.

Tune in for an overview of Tableau and the free resources available to instructors and students, as well as a live product demo highlighting Tableau’s key features and functionality.

Featured speakers: 

James Carroll

Senior Digital Marketing Specialist

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