On-Demand Webinar

How We Do Analytics: Marketing

Marketers are no strangers to data, especially as the number of tools generating marketing data grows each year. Curious about how much revenue was attributed to paid search last quarter? We've got data for that. Want to prove which programs generate higher quality leads than others? Data.

Here at Tableau, we rely on analytics to understand the mass of data - a challenge all marketers must overcome to thrive in a data-driven world. In this live webinar with Tableau's Marketing Director, Susan Graeme, you'll see how we tackle the marketing data dilemma.

You’ll learn how Tableau's marketing team uses analytics to:

  • Align with Sales at the account level
  • Connect disparate data sources (Salesforce, Eloqua, Google Analytics)
  • Overcome our five marketing dilemmas
  • Measure and report on marketing KPI’s

Can't attend? Register now and we will send you the recording the moment it's available.

Check out the rest of our How We Do Analytics series.

About the speakers

Susan Graeme

Director of EMEA Marketing, Tableau Software

Erik Polano

Product Consultant
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About Baltimax

Baltimax is the distributor of innovative IT solutions that delivers accelerating and reliable software solutions for business customers.

Baltimax vision is to be a global center of IT innovation.
Our strengths:
- Strong partnership: At Baltimax, we have developed strong partnerships with both software solutions manufacturers and several distribution channels where we deliver Marketing and PR support, Tech Support, and Localization services for our network.
- Values based culture: We live by our Values that we follow on a daily basis when interacting with customers, partners, employees and shareholders
- Deep experience: Entering our 10th year of growth, no two years have ever been the same. We are constantly adapting, growing and developing our expertise and our collaborations

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