On-Demand Webinar

Making Smarter Decisions with Google Analytics

As a marketing professional, almost everyone uses Google Analytics these days. But how useful is the data, really, and how effectively do you access and mine it to make decisions, spot problems and find winning campaigns quickly?

Watch and learn what can happen when data from Google Analytics gets mashed up with powerful visualizations and analysis tools by a veteran Google Analytics expert.

Attend this webinar and learn how to:

  • perform complex analysis with Google Analytics and other web data
  • combine web analytics data with other datasets
  • create thousands of different visualizations to match every analysis
  • slice and dice your data with multiple dimension at one time
  • get around the 500,000 row limit in Google Analytics

In partnership with:

American Marketing Association

About the speaker


Caleb Whitmore

Founder, Analytics Pros

Caleb Whitmore is a veteran user of Google Analytics (GA) and a frequent speaker and contributor to blogs covering all things GA. He is also co-author of the book Performance Marketing with Google Analytics and Founder/Chair of the GAUGE Google Analytics conferences.

Caleb is Founder of Analytics Pros, a Google Analytics Certified Partner providing specialized products, consulting, training, and support to agencies, start-ups and enterprise-level clients worldwide. Prior to this, Caleb built the Search & Analytics team at POP, a leading independent Interactive Agency and one of the first Google Analytics Authorized Consultancies.

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