Marketing measurement can feel like a journey without end, but the secret to a successful outcome is no more difficult than creating a map for where the road needs to lead and what you’ll need along the way.
In this webinar, Megan Heuer of SiriusDecisions introduces a three-phase roadmap for developing and delivering marketing measurement; from goal-setting, to execution, to ongoing evolution. She’ll also share the keys to effective communication to make your marketing metrics come to life at all stages.
Attend this webinar and learn:
- how to create a plan at your organization for tracking meaningful marketing metrics
- what tools can help you reach your marketing goals
- ways to innovate and evolve your marketing program for continuous success
About the speaker
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