On-Demand Webinar

Creating A Roadmap For Marketing Measurement Success

Marketing measurement can feel like a journey without end, but the secret to a successful outcome is no more difficult than creating a map for where the road needs to lead and what you’ll need along the way.

In this webinar, Megan Heuer of SiriusDecisions introduces a three-phase roadmap for developing and delivering marketing measurement; from goal-setting, to execution, to ongoing evolution. She’ll also share the keys to effective communication to make your marketing metrics come to life at all stages.

Attend this webinar and learn:

  • how to create a plan at your organization for tracking meaningful marketing metrics
  • what tools can help you reach your marketing goals
  • ways to innovate and evolve your marketing program for continuous success

In partnership with:
SiriusDecisions

About the speaker

image

Megan Heuer

Service Director, SiriusDecisions

Megan is a sales and marketing thought leader with more than 15 years of industry and professional services experience. She has worked both in – and for – organizations to build a wide variety of collaborative sales and marketing deliverables that drive systematic, predictable growth.

Prior to SiriusDecisions, Megan was a consultant with Satmetrix Systems, the leader in customer loyalty solutions and co-developer of Net Promoter, the gold standard metric for linking loyalty and revenue growth.

Megan also spent five years as manager of marketing and sales effectiveness for Praxair, where she worked with the two functions to improve performance in the areas of demand creation, communications, customer research, search marketing and sales optimization/enablement. She was also a consultant with the Peppers and Rogers Group (PRG), the world’s leading relationship marketing boutique consulting firm, where she helped a broad range of organizations employ customer value and needs analysis to develop customer experiences that would set them apart in their marketplaces while maintaining disciplined marketing investments.

Finally, as a consultant with Gartner, Megan worked with software companies on competitive strategy and innovative ways of delivering knowledge to their sales organizations.

Megan received an MBA from Cornell University and a BA from the University of Connecticut.

Almost there!

It only takes 15 seconds to fill out. If you're already registered, sign in.

Video Download Links

MP4

Right click to save the file