There is an old marketing adage that goes something like this: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Whoever said it, they neatly summed-up the need to target an audience and refine your marketing.
Watch this on-demand webinar to take a look of the nuts and bolts of the marketing machine at Tableau.
Louis Archer, Tableau's senior marketing specialist will show you how you can see the complete picture of how your marketing efforts are truly performing, and implement tactics that can increase your performance as a result of becoming more data driven.
Topics will include:
SEO and inbound tactics
Landing page and email testing
Predictive analytic lead scoring
Optimising for specific territories
Impact and ROI - closing the loop
Senior Marketing Specialist, Tableau
Louis is focused on driving new leads and brand awareness across the UK, Europe, Middle East, & A more
Louis is focused on driving new leads and brand awareness across the UK, Europe, Middle East, & Africa for Tableau's growing international business.
He makes data-driven decisions daily using Tableau with data from inbound and outbound campaigns. less