How to Become a Data-Driven Marketer
There is an old marketing adage that goes something like this: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Whoever said it, they neatly summed-up the need to target an audience and refine your marketing.
Watch this on-demand webinar to take a look of the nuts and bolts of the marketing machine at Tableau.
Louis Archer, Tableau's senior marketing specialist will show you how you can see the complete picture of how your marketing efforts are truly performing, and implement tactics that can increase your performance as a result of becoming more data driven.
Topics will include:
- SEO and inbound tactics
- Digital advertising
- Landing page and email testing
- Predictive analytic lead scoring
- Campaigns targeting
- Optimising for specific territories
- Impact and ROI - closing the loop