On-Demand Webinar

Logitech Increases Website Conversion with Data Insight

Data marketers are continually challenged with how to drive better results and engagement.

Learn how Logitech was able to translate data into actionable business decisions and marketing insight.

Learn from Logitech about:

  • Visitor profiling and measurement
  • Tracking page navigation and purchasing behavior
  • Best practices for testing and optimization for increased conversion

Join us for this live webinar to see how once disparate data turns into actionable information leading to increase in conversion and improved user experience.

About the speakers


Kris Irizawa

Digital Analytics & Optimization Manager at Logitech

Kris Irizawa, a web analyst with more than 12 years of experience working with a variety of industries including finance, consumer electronics, and marketing with firms such as Amylin, Eli Lilly, Advanced Medical Optics, Nestle, Disney, and Sony. Kris is presently in charge of overseeing global digital analytics and optimization for Logitech. His past experience includes roles as Sr. Web Analyst in interactive marketing firms and as a BI analyst at Merrill Lynch Japan.

Kris continues to master the art of multichannel analytics ranging from digital, mobile and offline to various digital marketing channels and other critical business sources. Kris enjoys analyzing metrics to bring actionable insights, build and test hypothesis to move businesses forward.


Paul Lilford

Senior Director, Technology and Market Intelligence, Tableau

Paul Lilford is Tableau’s Senior Director of Technology and Market Intelligence. A self-described data enthusiast and geek, Paul has more than 20 years of experience in enterprise performance management (EPM), business intelligence (BI), data warehousing, OLAP, and analytics. He is also an in-demand speaker on analytics and data democratization. Prior to Tableau, Paul was Director of EPM and BI at United Healthcare, where his team rolled out analytics technology to thousands of business users across the enterprise. Paul also spent 10 years at Hyperion Solutions, working with technology including HP, Teradata, Unisys, SPSS, IBM, and others. Paul holds a bachelor’s degree in Science in Business Administration from Northeastern University in Boston. Find Paul on Twitter @Paul_Lilford.


Bob Healy

VP Business Development & Strategic Partners at iJento

Bob leads business development, strategic partners and marketing programs. He is responsible for driving value creation by driving strategic partnerships, new product commercialization and demand generation programs. Bob focuses on actionable analytics in working closely with the product, sales, and engineering teams to continue to solidify iJento’s leadership position in Customer Intelligence while identifying and executing growth opportunities.

Bob brings over 25 years of experience driving strategy and business development for entrepreneurial growth companies across industries including technology, media, financial services, consumer products and healthcare. Previous to iJento, Bob developed strategy and business development programs for a variety of companies including Willis Group and Concero Technology, delivering technology, innovation and predictive analytics modeling to solve problems in healthcare, collaboration and Aequitas Capital. Bob also held leadership roles in analytics and media while spearheading business development and new channel commercialization for WebTrends, MeasureCast and Preview Systems. In 1995, Bob cofound, developed and executed strategic partnerships and major direct response and affinity marketing programs for Vesta, the leader in innovative electronic payment systems.
Bob received his BA in History from the University of Notre Dame.

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